Canister Program | The Power Of Change
7-Eleven’s in-store canister fundraising program is a cornerstone of our community outreach programs. Through this program 7-Eleven serves community needs by raising awareness and funds for select charities. Our canisters are displayed on store counters and provide an easy, convenient way for our guests to donate their spare change…and join us in changing lives. A few cents may not seem like much, but when you consider that approximately 1,000 people a day visit a 7-Eleven® store, the power of change becomes impressive.
Corporate Giving Program
Direct charitable cash or product donations or sponsorships are other ways 7-Eleven advances its mission. In general, support is provided at the local level for police, school and youth sports programs and community events.
Products With a Purpose
7-Eleven is known for selling products and services guests want to meet their convenience needs. Through the sale of select merchandise, 7-Eleven also raises awareness and funds for national causes important to our guests and communities by donating a portion of the proceeds. National causes include the USO, the American Red Cross, breast cancer awareness organizations and St. Jude Children’s Research Hospital.
A tasty reward for staying cool…that’s the Operation Chill® Program. This 7-Eleven community outreach program is designed to reduce crime and enhance relations between police and youth. Operation Chill allows law enforcement officers to “ticket” kids they observe doing good deeds or exhibiting positive behavior. The ticket is actually a coupon good for a free 12-oz. Slurpee® semi-frozen, carbonated beverage at any participating U.S. 7-Eleven store.
Since its inception in 1996, the Operation Chill Program has grown to include several hundred local law enforcement agencies in the United States and Canada each year. More than 10 million coupons have been distributed to officers on the beat in cities and towns where 7-Eleven does business.
In addition to encouraging positive behaviors like wearing bicycle helmets, doing good deeds, participating in community activities and organizations, picking up trash, deterring crime or observing street crossing rules, the Operation Chill Program offers opportunities for officers to establish a rapport with kids in a neighborhood.
Though the reasons for being “ticketed” may vary, the end result is the same for every youngster: A free Slurpee drink and a smile for a good deed.
We believe there is nothing more important than recognizing and rewarding the positive behavior of our youth. That’s why 7-Eleven provides Slurpee® beverage coupons to local schools or youth programs to reward attendance, effort and achievement. Kids of all ages love Slurpee beverages…so what better way to acknowledge a child’s hard work than with a tangible and tasty treat?
In addition to youth incentives, 7-Eleven also recognizes the influence and impact adults have on children, so we also provide coffee and Big Gulp® coupons to school PTA organizations or community youth programs to acknowledge the efforts parents, teachers and coaches are making to ensure our children have a strong foundation to reach their maximum potential.
7-Eleven Serves | Community Service
Our franchisees and employees are involved in the communities where we do business, and we encourage them to get to know and support their neighborhoods. Many are active community leaders and volunteers supporting local initiatives, such as their neighborhood schools or Little League team, and participate in local 7-Eleven community service days.
Come of Age Program
Come of Age is 7-Eleven, Inc.’s public awareness and store-personnel training program that was first developed in 1984 to prohibit the illegal sale of alcoholic beverages. The focus of the original program was to prevent the sale of alcoholic beverages to minors; to anyone purchasing these products for minors; after the legal sales hours; to anyone intoxicated, and for on-premises consumption. The program was expanded in 1994 to include all age-restricted products including tobacco, potential inhalants and lottery tickets. For more information, click here.
Its components include customized Computer-Based Training programs available on-line at all 7-Eleven stores, plus in-store signs that remind store personnel to check the age identification of customers who want to purchase an age-restricted product but who look underage, and to alert guests that 7-Eleven “IDs” those under a certain age.
Police Community Network Centers
The Police Community Network Centers program (PCNC) offers local law enforcement a place to build and improve relations with the residents in their communities. These satellite offices inside select 7-Eleven stores provide officers on the beat a convenient location to make phone calls and complete paperwork, and offers residents a less-intimidating way to access police for information and assistance. 7-Eleven now has more than 200 PCNCs in 100 cities in 18 states and the District of Columbia.