7‑Eleven gives consumers a cool new way to drive in the game and on the road with six exclusive in-game Rocket League customization items and a custom car giveaway IRL

IRVING, Texas (Feb. 23, 2022) – Start your engines! 7‑Eleven, Inc. is collaborating with Rocket League – a popular sports-action video game that features a high-powered hybrid of arcade-style soccer with vehicular mayhem – to bring gamers adrenaline-filled ways to take their play to the next level. With exclusive in-game 7‑Eleven customization items and a fan-designed real-life 7‑Eleven car hitting the road, there will be new ways for consumers to drive in style. Plus, Slurpee® drink lovers can fuel up with the Blue ROCKETberry Slurpee drink with an exclusive cup that changes color on contact with a cold drink and is topped with a Rocket League ball as a lid.

“7‑Eleven’s social followers LOVE sharing their ‘carfies’ with us (AKA photos of their sweet rides in front of 7‑Eleven stores) using the trending hashtag #CarsOf7Eleven and Slurpee-loving car enthusiasts have even organized unofficial car meetups in our parking lots across the country,” said Marissa Jarratt, 7‑Eleven Chief Marketing Officer. “So, it felt right to give car fans the chance to boost their ride in the Rocket League arena… While also helping us design… and potentially win… a Rocket League-inspired car IRL.”

Take 7‑Eleven Favorites into Overdrive

Vroom vroom – 7‑Eleven’s most iconic products will be hitting the Rocket League pitch through a selection of exclusive in-game items that can only be accessed by purchasing Mountain Dew, Doritos and select food and beverages products at participating 7‑Eleven®, Speedway® and Stripes® stores. Customers who purchase these items via the Speedy Rewards® or 7Rewards® loyalty apps, or through the 7NOW® delivery app, will be given a chance to unlock a code to boost their ride while playing the game. There are six unique items, inspired by real 7‑Eleven crowd-favorites including an animated decal that looks like a classic Slurpee drink and an antenna and topper with a Big Bite® hot dog*. And as an ode to this ultimate collaboration, 7‑Eleven has renamed its iconic Blue Raspberry Slurpee drink to Blue ROCKETBERRY for a limited time.

Introducing Model 711, a One-of-a-Kind Ford Mustang

What if these extreme customizations could translate to the real world? 7‑Eleven fans will have the opportunity to help design and win a car IRL – called Model 711 – by choosing everything from a wrap design, rim color, seat design, custom grill, snack holders and even the scent (think a mouthwatering taquito or craveable cheese pizza…mmmm) simply by voting on social media. Car fanatics looking to influence the mods (that’s gearhead speak for car modifications) for this exclusive car should keep an eye on 7‑Eleven’s Instagram and Twitter channels and visit 7‑Eleven.com to learn more. One lucky customer will win the Model 711 car through a social media, delivery and in-store sweepstakes featuring favorites like mini tacos, chicken strips, Red Bull products and more**.

7‑Eleven Sponsors Esports Competition

7‑Eleven is also an official sponsor of the North American Rocket League Championship Series (RLCS), the world’s premier professional Rocket League competition. The partnership includes naming rights to a North American Regional Event, the 7‑Eleven Slurpee Cup, taking place on May 13-15, 2022 on Rocket League’s Twitch channel and YouTube channel.

“Our collaboration with 7‑Eleven is a first-of-its-kind for Rocket League and Psyonix, partnering with a retailer to offer our fans and theirs, unique content both in and out of game,” said Phil Piliero, VP, Psyonix Co-Studio Head. “The color-changing Rocket League Slurpee cup is one that I'm personally excited for, and I know our fans will love it as well as the Slurpee themed in-game customization items.”

For more details on the 7‑Eleven Boost Your Rewards program and Model 711 sweepstakes, visit 7‑Eleven.com. Gamers looking to win big can download the 7NOW delivery app from the App Store or Google Play, or by visiting 7Rewards.com.

*OFFER CLAIMS ARE AVAILABLE ON A FIRST-COME FIRST SERVE BASIS. QUANTITIES ARE LIMITED. Offer periods begin at 12:00:01 am CT and end at 11:59:59 pm CT for each of these date ranges: 2/23 - 3/8, 3/9 - 3/22, 3/23 - 4/12, 4/13 - 4/26, 4/27 - 5/10, 5/11 - 5/24, or when the last available offer is claimed (whichever comes first). Limited to 7Rewards and/or Speedy Rewards members who are legal US/DC residents, age 13+, and opted-in to receive 7‑Eleven and/or Speedway marketing communications (minors must obtain parental consent to participate). Instructions to claim the offer will be sent to the 7Rewards or Speedy Rewards email account used to participate in the promotion. Up to 75,000 offer claims are available per offer period (while supplies last). Limit one claim per person, per offer period. Sponsor 7‑Eleven, Inc. See terms for full details & restrictions: https://bit.ly/7E-RL.

**NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 2/23/22 at 12:00:01am CT & ends 5/24/22 at 11:59:59 pm CT. Open to legal US residents physically residing in the 50 United States or DC who are 13+ years old (minors must have parental consent to participate). Odds of winning depend on # of eligible entries. Sponsor: 7‑Eleven, Inc. For full rules, free and other methods of entry, full prize details, and restrictions, see Official Rules at https://bit.ly/mod711sweeps